Dubai’s Department of Tourism and Commerce Marketing marked the countdown to the landmark 25th edition of the Dubai Shopping Festival (DSF) with a three-city media roadshow across Africa.
A diverse calendar of DSF events was revealed to African audiences in Kenya at Sankara Hotel Nairobi on Saturday 21st
Already famous for its grand raffles and giveaways, the silver jubilee edition promises to have “bigger everything than the past 24 years”.
The 38-day festival is set to feature show-stopping performances, immersive experiences, innovative brand activations and family-friendly celebrations from Thursday, 26 December 2019 and run until Saturday, 1 February 2020.
Shoppers and deal-hunters can find offers of up to 75 per cent off across close to 4,000 outlets of more than 1,000 participating brands and have the opportunity to engage and collaborate with tailor-made brand activations from global fashion, beauty, homeware and lifestyle retailers.
Commenting on the events, Salim Ali Mohamed Dahman, Head of Campaigns Africa at Dubai Tourism, said
“Dubai continues to rank among the most popular destinations for audiences from across Africa, particularly as we observe retail emerging as a key component of their travel experiences, buoyed by flagship events such as Dubai Shopping Festival.
To further foster growth from across the African continent, we will continue to leverage our multi-layered marketing strategy to deliver specialised communications programming and bespoke experiences that can bolster the country’s world-class shopping credentials.”
