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Car & General partners with Indian firm to distribute farm implements



Nairobi Securities Exchange-listed distributor of power solutions and agricultural machinery Car & General has entered into a dealership agreement with Udyog (P) Limited, the India-based manufacturer of Beroni, a globally acknowledged range of farm implements.  

Under the deal, Car & General will serve as the exclusive distributor of Beroni agricultural implements in Kenya. Known for its cutting-edge technology and precision engineering, Beroni, offers a wide range of agricultural machinery, including ploughs, harrows, seeders, cultivators, and more. These state-of-the-art implements are designed to enhance farming efficiency, productivity, and profitability.

“This partnership is aligned with our commitment to providing our customers with the exceptional range of Beroni farm implements to our Kenyan farmers. Beroni’s reputation for excellence and their focus on developing innovative and reliable agricultural equipment, values that perfectly complement our own values,” said Car & General Managing Director, Trading David Chesoni, adding that the partnership marks a significant milestone in the company’s commitment to providing Kenyan farmers with innovative agricultural solutions.

The dealership signals Car & General and Beroni’s plans to tap in to the growing agricultural sector in Kenya in line with the government’s agenda of boosting agricultural productivity, food security and job creation and ultimately contribute to the country’s overall economic development. It adds to the wide range of products that target various sectors including mining and construction, mobility and transport, power generation and financial services.

With its extensive network of sales and service centers and authorized dealerships, Car & General will offer comprehensive technical support and reliable after-sales service to ensure farmers maximize their returns from their Beroni implements.

Beroni farm implements are manufactured using the highest industry standards and incorporate the latest technological advancements. With their durability, precision, and ease of use, these implements empower farmers to optimize their operations to achieve optimal yields.

“We believe that Car & General’s deep understanding of the local market, their commitment to customer satisfaction, makes them an ideal partner to distribute our farm implements, and their extensive reach will enable us to empower Kenyan farmers with cutting-edge agricultural technology to drive sustainable growth in the farming sector,” noted Beri Udyog’s Area Manager for Africa, Himank Kochhar.  

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