Infobip Recognized as AIT Fraud Prevention Leader by Juniper Research

Global cloud communications platform Infobip has been named the number one provider among Established Leaders in the Artificially Inflated Traffic (AIT) Fraud Prevention market by Juniper Research. The analyst firm ranked Infobip first among 18 vendors in its 2024 Competitor Leaderboard for AIT Fraud Detection Solution Vendors.

Juniper Research evaluated vendors based on 11 key criteria, including the size of their operations in the AIT prevention market, the breadth of their partnerships, market coverage, and product strength. Infobip scored highly across all these categories and three additional areas, cementing its position as the market leader.

Comprehensive Solutions for AIT Fraud Prevention

Infobip earned the top ranking for its robust and comprehensive approach to AIT fraud detection and prevention. Its flagship solution, Infobip Signals, was highlighted for its effectiveness in detecting AIT by monitoring phone number behavior, ranges, and types.

Setting Infobip apart is its use of artificial intelligence (AI) and machine learning (ML) algorithms, which enable enterprises to automatically detect and block fraudulent OTP traffic, offering automated, real-time protection.

Industry Recognition

Georgia Allen, Research Analyst at Juniper Research, emphasized Infobip’s leadership in combating AIT fraud:

“Infobip offers a comprehensive solution to AIT fraud, supported by a significant messaging client base that informs future detection and prevention strategies. Their expansion into North America and Western Europe, regions with high levels of AIT fraud, underscores their commitment to tackling this critical issue. Juniper Research highlights Infobip Signals as a key tool for blocking AIT fraud, offering customizable levels of aggression to suit enterprise needs.”

Commitment to Innovation

Goran Juršić, VP of Business Intelligence at Infobip, commented on the recognition:

“Being named the leading provider of AIT Fraud Prevention solutions globally by Juniper Research reflects our exceptional capabilities and dedication to innovation. With the support of our customers, we brought Signals, our risk detection solution, to life. Leveraging cutting-edge technologies, Signals has already uncovered AIT fraud hotspots worldwide, saving our customers millions of dollars.

“We will continue to innovate and invest in preventing AIT fraud, ensuring the protection of our customers and the broader messaging ecosystem.”