Global web operator Opera has partnered with Mdundo, an African music sharing platform to offer downloadable music in Kenya, Nigeria, Ghana, Tanzania, South Africa, Uganda, Mozambique, Zambia and Zimbabwe.
Opera hopes to expand the functionalities of Opera Mini and bring African music to its users. Its popular and fast lightweight browser used by more than 100 million people around the world.
Its success builds upon its great ability to speed up browsing while also saving up to 90% of data when browsing with its unique compression feature enabled.
Opera Mini users can now start listening to their favorite music with Mdundo as soon as they open the browser, with Mdundo displaying the 100 most popular songs in the country according to the geographical location of the user.
Speaking during the signing of the agreement, Martin Nielsen, CEO of Mdudo said Mdundo has become one of the leading streaming music services in Africa after its release in Kenya in 2013.
“Mdundo has changed the way people listen to music on their smartphones,” said Michael Gray, Product Director of Opera Mini Africa. “Now with Mdundo support in Opera Mini, music lovers can access a catalog that includes the best local artists, the most popular songs in their country, and the fastest-growing independent local artist platform.”
Through this partnership, Opera seeks to expand the functionalities of Opera Mini and bring African music fans closer to their favorite songs.
“We love when African artists create new songs or produce new albums, and at Mdundo we are taking the side of the artists,” said Martin Nielsen, CEO of Mdudo. “At Mdundo we enable artists to keep track of their fans and we split the revenue generated from the site fairly with the artists.”
“With the inclusion of Mdundo’s music catalog in Opera Mini, African artists will also increase their chances of being discovered among the massive Opera Mini user base in Africa,” continued Martin Nielsen, CEO Mdundo. “This will bring them more streams, more downloads, and the opportunity to get new fans”.
With Opera Mini and Mdundo, users can decide between streaming music or download their favourite songs. Thanks to the hybrid advertising model of Mdundo, users can download their favourite songs for free. Those who choose to download music through Opera Mini will also benefit from the file-sharing feature capabilities of the browser, as they will be able to share music at no data cost.
“The Opera Mini browser is among the most popular browsers in Africa,” said Martin Nielsen, CEO Mdundo. “Through this partnership, we are expanding the reach of our popular music service to make it even easier to use.”