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Naivas Paving the Way to Triple Digits with 99th Branch



Kenya’s number one retail chain, Naivas Supermarket today opened the doors
of its newest outlet in Tudor, Sabasaba, Mombasa City.

The new store will be the supermarket
chain’s 11th branch in the coastal region and 99th branch countrywide officially marking the close of
the #RoadTo100. The next outlet that Naivas opens will be it’s 100th branch making it the first
supermarket chain in the country’s history to hit triple digits in branch network.

“This is not us just expanding our branch network to hit a high store count, but a very calculated and
strategic move leading the way in meeting customers right where they are. As always, our
commitment is to Kenya and this new development is informed by the needs of the Tudor shoppers
as informed by research and insights into the region. It’s about providing new avenues for customers
to get what they need, whenever and wherever they need it. With modern retail having very little
penetration, the opportunities are immense, and we shall continue trailblazing in filling these gaps.

The new store is designed to make shopping quick and easy for area customers and even beyond as
it is strategically located within an area that is served by several matatu stages,” said Andreas Von
Paleske, Naivas Chief of Strategy.

“The new outlet, though an express store format, has a well thought out product range offering, an
assortment of farm fresh produce, dairy and meats, fast moving consumer goods and general
merchandise and delivering it all with the unmistakable Kenyan hospitality,” concluded Andreas von

As has been the culture of every branch opening, Naivas intends on living up to its brand promise;
saves you money, by ensuring shoppers enjoy exclusive sales offers to residents of the greater Tudor

The next branch opening is #The100 a moment of victory not just for the brand but Kenya at large

Journalist/PR Practitioner who seeks to tell the African stories in an African way. Be it on Politics, Sports, Business, and Current News the story will be told. Twitter @kmajangah

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