Naivas Rolls out the 12th Edition of Kikwetu Festival

Naivas Supermarket has launched its annual Festive Season Campaign referred
to as Kikwetu. This year’s Kikwetu is the 12
th edition since its inception in 2011.

Over the years, the retailer has endeavored to remain authentically Kenyan while delivering
memorable experiences to customers through thematic campaigns during the festive season and
this year is not any different.

This is the first festive season where Kenyans can host events and
congregate with loved ones without any restrictions whatsoever since 2019 and to top it all we have
the Fifa World Cup 2022, a major sporting event that drives global excitement and you can bet that
this year’s Kikwetu is going to be bigger and better!

The campaign this year is dubbed “Team Naivas” with the tagline being “You Will Never Kula Choma
Alone”. The campaign this year is also phased out and today we go to market with the first phase,
“Kikombe Kikwetu” which pays homage to a global football event.

Both phases of the Team Naivas
Campaign will be unified by the clarion call “Kila Mkenya Ni Mshindi” because we truly believe
everyone deserves a win, especially with the economic hardships ravaging Kenyans.

The campaign, as has been in the past, is anchored on the Naivas Reward Card program. Naivas has
committed hundreds of millions to ensure Kenyans have a jolly festive season by offering marketingleading sales promotions throughout the entire campaign which will be enjoyed by every Naivas
shopper.

Further to sales promotions which are open to all, Naivas Reward Card holders stand a
chance to win gift vouchers each worth Kshs. 2, 000 and the iconic Naivas Mbuzis every time they
shop while still earning their points. You can register for the Naivas Reward Card any time at any of
the branches’ Customer Service desks and all you need is your national I.D.

This year, we are excited to welcome on board VISA and Coca-Cola through Coca-Cola Beverages
Africa who are official World Cup Sponsors and are broadening our pool of offerings. Through VISA
shoppers get to win gift vouchers each time they tap to pay with their branded visa card.

From CocaCola Beverages Africa there will be fifteen 65” Hisense TVs up for grabs by Naivas Reward Card
holders who also purchase 22lt, 1.252lt Multipack or 6-pack can of either Coke, Coke Zero, Sprite of
Fanta.