Quickmart Supermarkets has opened its 32nd store in the suburbs of Kilimani, as the retailer eyes to ramp up its customer base.
The new chain is now Flagship store in the Kilimani, Hurlingam and Lavington area
The rapid rise has seen the retailer grow to become the 3rd largest retailer in Kenya offering variety in terms of fruit vegetable clothes liquor furniture among other items.
“End of last year we merged with Tumaini to form one strong business we have a fund we are investing in the business that has enabled us to expand rapidly as a result of that,” said Ms Betty Wamaitha, Marketing and Communication Manager at QuickMart.
The retailer will be looking to an expansion drive immediately after this stoire with yet another one scheduled to be opened in Embakasi
“We will open another QuickMart branch in Embakasithat will serve the Nyayo estate area.”
Currently the retail chain has 3 stores in Kisumu 2 in Nakuru and the remaining in Nairobi and will still be looking to open more.
The retailer appears to be bucking the trend in a country where its competitors are facing economic shocks arising from coronavirus and are struggling to remain operational on the back of heavy debts and reduction in consumer spending in the wake of the economic slowdown caused by the pandemic.
Quickmart said it will be seeking to give more value to its customers by providing selected goods on wholesale prices with the hope of rolling out the strategy to all its other stores with time.
“Given the economic challenges brought about by Covid-19, we have responded to our shoppers’ needs by providing selected goods such as bales of sugar, flour and others under essential providers at wholesale price,” Ms Wamaitha said. The store will also feature a fully-fledged deli, bakery, butchery, liquor store and a fruits and vegetables section.
Quickmart recently opened two major stores in Ongata Rongai, where it acquired Tumaini Supermarket as it stepped up competition against Naivas and Tuskys supermarkets.