Safaricom customers have redeemed a record 1 billion Bonga points in two months.
Through the bonga for good initiative that sought to cushion Kenyans against the economic impact of the novel Coronavirus pandemic, more than 600,000 customers donated points equivalent to Sh330 million.
Food and household items, solar-lighting solutions and entertainment accounted for most of the points redeemed, while Kenyans also donated their points as a show of goodwill, with over KES 150 million being redeemed from points transferred from one person to another.
“I commend Kenyans for standing with each other during this time of need. Even as Bonga for Good comes to an end, we are cognizant that a lot of Kenyans still need to access essential goods and services, that is why redemption of points at Lipa Na M-PESA merchants will remain a permanent feature of our loyalty scheme,” said Peter Ndegwa, CEO, Safaricom.