Safaricom has today launched a new platform dubbed BLAZE LINK, an aggregator of e-learning resources built to enable young people to upgrade their skills through online courses and empower them to pursue success in their professions of interest.
BLAZE has brought onboard partners like Google, IBM, Wezesha, Cloud Factory and Brighter Monday to offer thousands of free online courses cutting across multiple disciplines including sales and marketing, finance, agriculture, creative arts, programming and development among others. The courses are targeting young adults under the age of 26.
“BLAZE LINK is a new addition to the Be Your Own Boss (BYOB) platform, which is focused on empowering the youth as they journey towards success. We are leveraging on the power of digital platforms so that we can reach those who cannot make it to the BYOB summits and creation camps,” said Michael Joseph, Safaricom CEO.
The platform has been developed in line with Safaricom’s ethos of linking people to people, people to knowledge and people to opportunities. In addition to offering knowledge through free online courses, BLAZE LINK will connect young Kenyans to opportunities by directing those looking for employment to available job openings and giving entrepreneurs visibility of market opportunities.