Business
Tanqueray Elevates Luxury Sport with Exclusive Padel Experience in Kenya
Tanqueray brought together sports enthusiasts, influencers, and guests for a one-of-a-kind immersive experience at Padel Kenya – Peponi. Blending the dynamic energy of Padel, the world’s fastest-growing sport, with the brand’s signature sophisticated flavors, the event celebrated the intersection of luxury, style, and camaraderie.
The day began with an introductory practice session led by a professional Padel coach, acquainting attendees with the sport’s basics. The vibrant energy on the court was complemented by refreshing mocktails and spritzers served by Tanqueray’s advocacy team, setting the stage for a memorable experience.
Attendees, including influencers and sports aficionados, participated in friendly singles and doubles matches. The competitive spirit was matched by a sense of fun, offering participants the perfect opportunity to enjoy the sport while showcasing their skills.
After the matches, the event transitioned to a more relaxed pace with a cocktail break and a sumptuous lunch. Guests indulged in specially crafted Tanqueray cocktails inspired by the brand’s botanical notes, perfectly paired with the lush green setting and vibrant floral arrangements at Padel Kenya.
Scaver Saitaga, Tanqueray Brand Manager, remarked on the synergy between the sport and the brand:
“Padel represents an exciting new wave in the luxury sports scene, and we’re thrilled to partner with this growing movement. The Tanqueray Padel experience perfectly fused sport, style, and the unmistakable taste of Tanqueray. It’s about living boldly and with flair, embodying our ‘Endless Style’ ethos.”
Influencer Joy Kendi shared her excitement, stating:
“The Padel event was an amazing experience. Mixing sport with style while sipping on delicious Tanqueray cocktails was incredible. It truly encapsulated the spirit of elegance, fun, and flavor.”
Tanqueray’s November Padel Hangout was a seamless celebration of bold flavors, elegant design, and vibrant energy. The event reinforced Tanqueray’s position as the drink of choice for modern consumers who appreciate the finer things in life, blending sport and luxury in an unforgettable way.
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