Telkom customers will be able to use T-Kash, the telco’s digital financial services platform, to send money across local networks, at no cost, for the next 60 days. Within the same period, customers will get an extra 25% worth of bonus airtime, when they purchase airtime via T-Kash.
Telkom will also be rewarding its customers with Data and Talk-time, upon usage of T-Kash to pay bills. Payment of monthly utilities such as Nairobi Water, Kenya Power – for both pre-paid and post-paid bills, and to pay-TV platforms such as GoTV, Star Times and Zuku, have been mapped into this reward bracket.
Since the start of the COVID-19 pandemic, digital financial payments have been put forward as a safer and more efficient alternative to cash, over and above the initial proponed benefits: simplicity, affordability and convenience.
Telkom’s Chief Executive Officer, Mugo KIBATI says the technology company is alive to the need for a convenient and secure financial services platform, and that T-Kash has taken this a step further; eliminating the tariff guide from the transaction equation for a duration of 60 days.
“COVID-19 has brought with it heightened cost sensitivities with the discerning customer looking for more value at the best possible price. What T-Kash is offering the customer for the next 60 days is a platform that takes away the stress of having to constantly make calculations of how much extra money you will need to successfully make a transaction.”
Telkom is working on further improvements and add-ons to T-Kash. These will be announced progressively in the year, notably, to address: distribution and service availability through a growing agent network, as well as the launch of an App that will enhance the financial services experience.
“We have been collating feedback from our customers that has informed the immediate next steps, with respect to the desired T-Kash customer experience,” adds KIBATI.
Financial services, partnerships and digitisation form part of Telkom’s focus areas. In this strategic direction, Telkom seeks to enrich its financial services offering to reflect evolving customer demands.
Recently, the company announced its partnership with the Ministry of ICT’s National Youth Council of Kenya (NYCK), to co-create FURSA, an e-wallet that will open up a portfolio of financial opportunities to the youth in Kenya and more so at the grassroots levels. The objective is to increase the youth’s resilience in the midst of physical and infrastructural barriers that obstruct their access to financial services and products.
“Telkom’s Digital Financial Services function is now focused on strategic and deliberate partnerships for impact, in line with our brand’s over-arching focus areas. Our partnership with the NYCK is a clear indicator that more can be done to advance the financial inclusion of our youth. Further digitisation and investment in the mobile money ecosystem will help solve a crisis that has been further exacerbated by the COVID-19 pandemic,” adds KIBATI.