In celebration of the 50th anniversary of the cultural movement, Hennessy and Nas joined forces for a spectacular 50th-anniversary celebration featuring a limited edition bottle and global experiences.
As a brand, Hennessy has always been massively adopted by music artists. Hennessy is truly the original spirit of Hip-Hop, which the culture embraced as a badge of success and good taste, and is particularly honored by this recognition.
To celebrate this heritage, the brand couldn’t have a better partner than the iconic multi-platinum rapper and long-time friend of the Maison, Nas.
Speaking about the partnership, Nas noted, “Hip-Hop, you are the vibration of the people. You never stop, never settle. You are poetry on beats, people taking to the streets. You are rhythm, art, and motion. Through reflection, we can see where we’ve been, where we are, and where we’re going.”
In Africa, Octopizzzo from Kenya, Navio from Tanzania, and Manifest from Ghana joined the celebrations in New York to commemorate the collaboration.
Hennessy invites fans worldwide to raise their glasses to the birth of a cultural revolution that has reverberated through generations.