Emirates has been named as the World’s Leading Airline in three major categories at the World Travel Awards 2020. The airline was specifically feted as the World’s Leading Economy Class, as well as for its Airline Rewards Programme and Airline Lounge – Business Class.
The airline took top rankings across both the global and regional categories based on a record voter turnout from tourism consumers, a testament to its ongoing efforts and focused approach to continually enhance the customer experience despite challenges posed by the global pandemic.
The latest honours come hot off the heels of a flurry of other award wins over the last few weeks, including four wins at the Business Traveller Middle East Awards, the Best Airline for 2020 at The Sun Travel Awards, Best Long-Haul Airline at The Times and The Sunday Times Travel Awards, in addition to being rated as the safest airline in the world for its response to the COVID-19 pandemic according to the Safe Travel Barometer.
Part of the airline’s commitment to deliver outstanding value to customers is through industry-leading service and products across every class of travel. In Emirates’ Economy Class, customers can explore over 4,500 on-demand entertainment channels on the airline’s award-winning inflight system, ice. The airline also caters to every palate with regionally inspired multi-course meals and complimentary beverages. In early November, Emirates signature onboard dining experience returned while observing strict health and hygiene measures.
In line with the airline’s ongoing efforts to ensure a seamless and safe customer journey, as well as provide technology options to enhance the overall experience, the Emirates app has also been enhanced to allow customers to sync their entertainment options prior to boarding, as well browse menus on their personal devices both online and offline.
To further safeguard customer health and wellbeing, Emirates has put in numerous safety measures across every customer touchpoint on the ground and in the air, including the distribution of complimentary hygiene kits containing masks, gloves, hand sanitiser and antibacterial wipes to all customers.
Emirates Skywards, the loyalty programme of Emirates and flydubai, recently marked its 20 year anniversary and has grown its base to over 27 million highly engaged members in 180 countries by offering value in bespoke experiences, brand partnerships and digital technologies.
To meet and exceed the ever-growing expectations of consumers for a better digital experience, the airline has made significant investments into its mobile and digital channels, such as personalized ice playlists via Emirates app, 3D cabin previews ahead of travel, tickets bidding for highly sought after event and sporting experiences using Skywards Miles, amongst numerous other innovations. The annual World Travel Awards acknowledges, rewards, and celebrates organizations within the travel, tourism, and hospitality sectors, and is recognized as a hallmark of industry excellence.
