Patrick Kinyua summits Mt.Kenya in 12 Hours

Whitecap Senior Brand Manager, Abel Ratemo, Patrick Kuria, Lorraine Kiriga, CEO Epic Lorraine and Whitecap Shopper Manager, Sarah kiritu present a cheque for 1M towards the climb for trees reforestation drive. The initiative saw Patrick Kuria summit Mt kenya in 12-hours to raise awareness on the reforestation agenda around the area

Patrick Kuria an acclaimed Mountain Climber summited Mt.Kenya in 12-hours to raise awareness during the weekend for the Climb for trees initiative around reforestation that saw over 7000 trees planted on the day.

The activity dubbed the Mt.Kenya Summit challenge saw a gruelling climb with 15 people accompanying Mr. Kuria who set out at 3am up the steep mountain till Lenana point and descended at 3pm in the afternoon completing the challenge within the estimated time.

Speaking on the return of Mt. Kenya, Patrick Kuria voiced his fulfillment at the completed climb and his gratitude towards corporates like Kenya Breweries and their role in supporting the environmental conservation agenda:

“I’m excited to have summited Mt. Kenya for an initiative as noble as to create awareness on environmental conservation. The 12-hour challenge was gruelling to keep up with the time but we pulled it off. I’m happier because we also achieved our primary goal to create awareness as we managed to get a tree donated for every minute we are on the Mountain. We appreciate the role that corporations like KBL have played in driving this agenda forward and I hope we all play our part to realise the audacious target of 10% of forest cover by 2030.”

Kenya Breweries Limited through their brand Whitecap were key sponsors for the summit challenge as they sought to reinforce the efforts on sensitisation of Mt Kenya reforestation agenda. Speaking on the 12-hour feat, Acting EABL Head of Marketing, Beers, Jean Okech-Nyawara congratulated Patrick in his accomplishment and appreciated the work that has gone into the sensitisation on reforestation. 

“We congratulate Patrick on his enormous feat of a 12-hour climb. I can only imagine the level of preparation, concentration and sheer willpower it took to ascend and descend in that short period. As I applaud the feat we also hope that such initiatives continue to shine a light on Mt. Kenya initiative around environmental conservation. We urge other public and private sector players to come on board as we continue to drive this noble agenda forward as we all play our part to restore this vital water catchment area for future generations”

All proceeds from this activity will be channelled towards planting more than 50,000 trees across the Mount Kenya ecosystem, which plays a critical role as a water catchment for the country and is one of the five main “water towers” of Kenya, alongside the Aberdare Range, Mau Complex, Cherangany Hills and Mt Elgon.

 She added “The role that afforestation plays in the improvement of damaged ecosystems such as the one around Mount Kenya cannot be understated. Our intention through this initiative is to help address the restoration, mitigation of land degradation and desertification, and by extension, eradicating poverty through empowering the people that live and acquire a livelihood in these areas. White Cap Lager is a brand that has a special connection with snow-capped peaks of Mt Kenya and as such our aim is to continue to support this ecosystem and empower these communities towards a sustainable future.” 

The Mt Kenya Summit Challenge is part of several ongoing environmental conservation activities targeting an area that has seen increased deforestation and land degradation in the recent past that has led to negative impact on climate change within this ecosystem.

The tree-planting initiative comes in wake of the KBL’s recent launch of their inaugural sustainability report that is an overview of the processes and mechanisms that the brewer has instituted to support communities and sustainable businesses. The report also highlighted the company’s climate change agenda where they have actively championed use of 82% renewable energy across their sites in Kenya and in the wider East African region. KBL is also currently providing capacity-building training to over 60,000 farmers through agricultural skills and resources for sustainable farming.