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Baraza Media Grp to Revolutionize the Industry in the Upcoming Story Sosa



Baraza Media Lab, a prominent hub for media practitioners in Kenya, is poised to revolutionize storytelling with its highly anticipated event, Story Sosa. Created in collaboration with Catapult Agency and Gemini Pictures, this groundbreaking program aims to captivate audiences through a two-day live production that combines live performances, multimedia elements, and immersive experiences.

Story Sosa is a bold response to the challenges faced by Kenya’s journalism ecosystem, such as political pressures, declining revenues, and the changing digital and social landscapes. Baraza Media Lab seeks to redefine the boundaries of storytelling through this ambitious project. Christine Mungai, Lead Curator at Baraza Media Lab, explains, “Story Sosa is not only a solution to these complex issues but also a bold endeavor to experiment with new business models and formats within the media industry.”

During each evening of Story Sosa, the audience will be treated to six carefully curated stories reminiscent of traditional magazine features. However, these narratives will come to life through a dynamic blend of live performances, captivating videos, stunning animations, and enchanting music. Renowned director Mugambi Nthiga, known for his work in theater, film, and television, expresses his excitement, stating, “Story Sosa represents a thrilling indulgence in storytelling. Each story covers a wide range of subjects, brought to life through captivating animation and video. Our goal is to create a mesmerizing experience that thrills and engages the audience, both live and through digital platforms.”

The inaugural edition of Story Sosa will take place on July 22nd and 23rd, 2023, at the prestigious Louis Leakey Auditorium in the Nairobi National Museum. This iconic venue, celebrated for its promotion of art and culture, provides the perfect backdrop for this unprecedented storytelling extravaganza. Tickets for Story Sosa can be purchased exclusively on, offering a variety of options for individuals and groups, including enticing early bird and advance offers.

Angeline Musira, the producer of Story Sosa and founder of Gemini Pictures, invites audiences to embark on an unforgettable journey of imagination and discovery. She states, “Story Sosa is tailor-made for those with a deep appreciation for theater, T.E.D. Talks enthusiasts, and fans of captivating YouTube explainers. This unique offering promises to captivate and engage audiences, delivering intriguing narratives that entertain and enlighten. Prepare to have your perspectives transformed as even the most ordinary things, like monkeys or samosas, take on a whole new significance in this awe-inspiring audio-visual feast.”

In a groundbreaking move to support storytellers, Story Sosa ensures fair compensation by providing upfront payment for their work. Additionally, the storytellers will grant a two-year license to Shahara, a renowned video-on-demand platform, allowing their stories to be monetized. This experimental approach to media business models empowers storytellers and content creators to earn royalties from the generated revenue. Barrack Bukusi, Founder of Catapult Agency, emphasizes the project’s commitment to empowering storytellers within the industry.

Don’t miss this extraordinary fusion of storytelling, technology, and live performances. The public is urged to secure tickets to Story Sosa now and be prepared to embark on a transformative journey that will reshape their understanding of the world we inhabit.

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