Carrefour has launched a charity initiative to support underprivileged families across Githembe, Nairobi, whose livelihoods have been affected by the coronavirus pandemic.
In line with the franchise’s long-term commitment to the health and wellbeing of the communities it serves, the initiative will donate more than 33 tonnes of staple food items, worth over KSH 2.5 million, to families in need in the next couple of months.
The donation is part of a two-month long food distribution campaign targeting deprived neighbourhoods in Nairobi. The initiative is also being supported by the Kenya COVID-19 Emergency Response Fund, which is responsible for authorizing the distribution of the food packages to families.
As a catalyst for change in the community, Carrefour is encouraging its customers to join the cause by donating food hampers when they shop at any of Kenya’s seven Carrefour stores. Carrefour will supplement the contributions donated by its customers.
“It is an honor to collaborate with the Kenya Red Cross and the Kenya COVID-19 Emergency Response Fund by drawing on our diverse resources. We’re also very grateful to our customers for their generosity and help in upholding a spirit of togetherness during difficult times, noted Franck Moreau, Country Manager of Carrefour Kenya at Majid Al Futtaim Retail.
As a community champion, Carrefour will continue to work shoulder to shoulder with our customers and partners to support underprivileged families through such challenging times. It’s our way of demonstrating that we are here for the community when they need us most,” he added.