Kenya is set to benefit from KSh 3.8 billion fund from Soft drink maker, Coca-Cola. The move will stimulate plastic recycling industries and further create awareness on plastic waste pollution in Southern, East and Central Africa over the next three years.
This is part of Coca-Cola’s commitment to fully participate in the solution to address the plastic pollution problem and to accelerate the implementation of its global World Without Waste vision, which aims to collect and recycle the equivalent of 100% of the packaging it sells by 2030.
Speaking during the announcement, Ahmed Rady, General Manager, Coca-Cola East & Central Africa Franchise said, “We have formulated strategies to ensure that our post-consumer plastic bottles do not pollute the environment as wastes. We are creating value from our bottles in a bid to drive and sustain a green economy.”
The campaign will fast track three pillars of the World Without Waste vision namely Design; Collect; and Partner. The idea is to design bottles which are easy to recycle and are themselves made partly out of recycled material; create collecting opportunities by stimulating recycling industries; and partnering with others in the value chain to reduce plastic waste.
Coca-Cola and its bottling partners joined industry partners last year to form PET Recycling Company Limited (PETCO Kenya) tospearhead initiatives to collect and recycle PET bottles and packaging, as well create a favourable environment for the investment of additional capital in the PET sector in both production and recycling.
In 2019 the plan is to accelerate collection and recycling in partnership with industry through establishing Voluntary Extended Producer Responsibility (VEPR) schemes similar to PETCO in other markets. The company will support more community clean-up activities as well as empower communities through basic business education to increase waste recycling infrastructure and job creation. The Coca-Cola Company 5by20 project which seeks to enable the economic empowerment of five million women entrepreneurs across the company’s global value chain by the year 2020.