Kitui Flour Mills, the parent company of popular flour brand Unga wa Dola, has recently announced the launch of its newest product, Dola Cooking Oil. This marks the company’s latest move in its efforts to diversify and meet the evolving demands of consumers in Kenya.
With the launch of Dola Cooking Oil, Kitui Flour Mills is looking to tap into the growing demand for high-quality food products in the country. As living standards continue to rise, consumers are becoming increasingly discerning about the quality and safety of the food they eat. With its extensive experience and distribution network, the company is well-positioned to provide safe, healthy, and sustainable products to its customers.
The new cooking oil brand will be manufactured in Kilifi County, and its launch has already had a positive impact on the local economy. The company’s Vipingo-based plant has created new job opportunities, which is great news for the community.
“We are pleased to launch Dola cooking oil, which demonstrates our commitment to the Kenyan market as a company rooted in Kenya for over 50 years,” said Anwar Bajber, Finance Director of Kitui Flour Mills. “We will continue to invest in and grow with Kenya, with a common vision of a safe, dynamic, and innovative path forward in the food sector.”
According to market intelligence firm Research and Markets, the edible oil market in Kenya is expected to grow rapidly over the next few years, with a CAGR of 13.37% in revenue and 4.75% in volume during the forecasting period 2023-2028. This growth is being driven by factors such as population growth, urbanization, and post-pandemic economic recovery.
With the launch of Dola Cooking Oil, Kitui Flour Mills is well-positioned to capitalize on this growth and meet the evolving demands of consumers in Kenya. As the company continues to identify and pursue new opportunities, it is clear that it remains committed to its vision of providing safe, high-quality, and sustainable food products to its customers.