LG launches its second virtual showroom in Nanyuki Town

 LG Electronics has launched its second e-Showroom in the Kenyan market extending the boundless convenience for consumers to browse and purchase smart home electronics and appliances.

The e-Showroom, located at the Cedar Mall in Nanyuki Town, was inaugurated in the presence of the Laikipia County Governor H.E. Ndiritu Muriithi and the County Executive for Trade, Tourism and Cooperatives Hon. Biwott Tirop.

LG Electronics East Africa Managing Director Mr. Sa Nyoung Kim said that LG is always releasing new products and advanced technologies in the market thus the need to ensure all the consumers have quick access to the products through the LG e-Showroom.

“The LG e-Showroom demonstrates LG’s future model of our brand shops in the limited spaces. It is the ultimate convenience to our consumers as we are committed to ensuring that they get nothing but the best from LG by enhancing their shopping experience” Said Mr. Kim.

The LG e-Showroom provides a virtual tour that takes the consumers through a different range of products, explanations of the technologies, and user-centric product features. Designed to meet the consumer’s needs, the LG e-showroom www.lg.brandshop.co.ke presents products and technology walkthroughs accompanied by a sales consultation.

“e-Showrooms allow brands to easily communicate the interests of what they offer without the need for in-person visits, a critical tool for helping consumers to make informed purchasing decisions. The LG e-Showroom platform will provide engaging, easy-to-navigate tours that take the consumers through LG’s diverse range of solutions with a clear explanation of the products” Mr. Kim added.

With this digital platform, the consumers will have an opportunity to personally see how LG Electronics is enabling the Artificial Intelligence. The product lineup will include the OLED TVs, InstaView™ Door-in-Door® refrigerators, LG TWINWash™ washing machines, DUALCOOL Air Conditioners among other home appliances.