LG unveils its first ThinQ Experience Zone in Kenya

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LG Electronics has recently launched its  ThinQ Experience Zone at the Sarit Centre to give visitors first-hand experience on its artificially intelligent products.

The ThinQ Zone will be located in the recently re-launched Hotpoint’s largest retail store giving consumers the exclusive opportunity to witness how the company is enabling the smart, premium lifestyle experience.

 Speaking at the event, LG’s Marketing Manager, Mr. Haewoong Im said  “LG continues to pursue innovation to improve home living and we are now excited to be bringing that same passion and technology leadership in Kenya as we continue to enhance the shopping experience and comfort of Kenyan consumers.”

The facilities will be used to further bolster the company’s Artificial Intelligence footprint in the country, with the firm set to work closely with their esteemed trade partners in a way of developing and communicating their state of the art AI-powered technologies.

The LG ThinQ zone is located at the Hotpoint shop on the ground floor of the Sarit Centre and features LG’s latest premium product lineup equipped with ThinQ technology which includes OLED TVs, the recently launched NanoCell TVs, the AI DD Washing Machine, InstaView Refrigerators, DualCool Floor Standing Air Conditioners among other home appliances.

“AI is the next frontier in technological evolution and as leaders in home appliances and consumer electronics, we have a responsibility to make AI more approachable in order to improve their quality of life for homeowners.” added Mr Kim.

Underpinning smart home ecosystem is the LG ThinQ technology, which integrates appliances and electronics with AI and deep learning algorithms to deliver a more intuitive experience for users. With the LG ThinQ Experience Zone, the company aims to raise awareness of how a smart home ecosystem can be built and tailored to the needs of the individual.