Mega Growth Launches New Logo, Refreshed Afrocentric pack and ‘Goodbye Hair Breakage’Campaign.

Mega Growth, a leading innovator in hair care products and solutions, is
thrilled to announce the launch of its exciting campaign, ‘Goodbye hair breakage’, that will help
women aged between 25 to 45 years, avoid hair breakage and have their hair stay healthy from the
scalp to the ends.

This campaign is derived from deep believe that strong healthy hair is not just
about external care but also about the internal bonds that make each and every strand. “Mega
Growth is more than just a hair solution, it is a companion that understands and nurtures the
unique needs of the African woman, and walks with her the journey to strong beautiful hair”

Speaking during the announcement event held at Argyle Grand Hotel, Hair Care Brand Manager,
Margaret Muriithi, noted that the Mega Growth range of hair care products, containing natural oils
and proteins, is research backed and is designed specifically to strengthen the African hair, protecting it against breakage.

“We understand the unique challenges faced by today’s African woman when it comes to achieving
healthy and beautiful hair. That is why our scientists have been continuously researching to find out
the causes of hair breakage and develop innovative solutions,” said Margaret.

“That is why today we are excited to announce this new campaign centred around our range of Relaxers, Daily Break
Free leave in strengthener, Deep Strengthening treatment, Oil and lotion products, all backed up by
cutting edge research, and now in a new refreshed Afrocentric pack, that will help strengthen the
beautiful African Hair, natural or relaxed, and avoid breakage.”

The campaign, “Goodbye Hair Breakage” will feature a new TV Commercial and key visuals aimed at
communicating the functional attributes of Mega Growth. This message will be disseminated in
various channels such as trade, OOH, salons countrywide, TV and digital media platforms.

Alongside the campaign, a brand-new logo for the Mega Growth brand and new refreshed packs for
the range were unveiled. The new packs are Cleaner and Afrocentric, graced by beautiful African girls.
It is also crisp with reduced clutter that depicts clear variant differentiation and is proudly able to
compete and stand out with contemporary competitors.

Margaret also noted Mega Growth’s commitment to providing quality products backed by research
as a strong player in the hair industry.

The new Mega Growth collection will be available for purchase in cosmetic shops, leading
supermarkets and selected salons countrywide from mid-April 2024.