The 2009 Kenya Premier League (KPL) football champions, Sofapaka, popularly known as ‘Batoto Ba Mungu’ can breathe a sigh of relief after Kenya’s leading sports betting firm Betika renewed their sponsorship contract in a two-year deal worth Kshs. 77 Million.
This is a whopping increase from the Ksh15 million initial sponsorship given by the firm in 2017/2018 and the Ksh35 million given in 2019.
Cumulatively, Betika has already contributed Ksh50 million in cash and further much more millions in form of equipment and training gear.
In 2017, Betika became the official shirt sponsors of the three times Football Kenya Federation (FKF) Cup winners, taking over from Blue Triangle Cement who ended its partnership with Sofapaka in 2015.
An elated Sofapaka president Elly Kalekwa says with the cash injection from Betika, the club was now ready to challenge for titles in the new season. “We can now focus and play football. It is not easy to operate without a sponsor.”
“The firm has come again to our rescue at a time when we as a club are facing difficult times with the pandemic. Our players were feeling demotivated from the league but through Betika’s input, our performance on the pitch will improve and we hope to do more,” said Kalekwa.
He added:“Despite the Covid-19 pandemic, our target has always been to fight for the title and this financial help that has been extended to us will go a long way in motivating the players and giving them the support they need to do better”.
Betika’s Head of Business, Mr. John Mbatiah expressed satisfaction with the club’s progress and added,
“Investing in Sofapaka is one of the nationwide activities that we have focused on.”
“Our plan is to continue holding Sofapaka’s hand as they identify and nurture football talents and acquire peak performance from all the players, consequently achieving the best possible results,” said Mbatiah.
Mbatiah said apart from Sofapaka, Betika is committed to continue investing in Football Kenya federation (FKF) National Super League known as Betika National Super League (BSL) through a partnership with FKF and also grassroots football promotion through the ‘Betika Na Community’ initiative.
“Betika remains committed to the growth of football in Kenya and to date we have kitted over 3,000 football teams across the country and we commit to do more as the country continues to open up after the pandemic,” said the Betika Head of Commercial.
He added: “Even during this extremely challenging business environment due to the pandemic, we continue investing in Sports, Arts and Culture through the Betika Na Community Initiative.”