In an effort aimed at fostering football development at the grass-root level, leading online betting firm Odibets has today signed a Kshs. 127 million sponsorship deal with Football Kenya Federation (FKF).
The three-year deal will see all FKF county leagues renamed Odibets County leagues beginning this season.
Additionally, Odibets will provide all clubs taking part in the leagues with six balls and playing kits.
“We are very excited to embark on this noble venture with FKF. Through this partnership and initiative, we hope to harness and foster the immense untapped potential that our grass-root county leagues have. As we start this journey we take pride in youth development and believe that our brand resonates with the needs of the clubs at the grass-root level” noted Dedan Mungai, OdiBets General Manager.
He added: “We strongly believe that our partnership with FKF will further strengthen the grass-root leagues and offer the thousands of Kenyan youth an opportunity to showcase their talent and create a career out of playing football.”
“OdiBets and FKF share a similar story and vision with our focus being nurturing raw football talent from the mtaa to national and international stardom. Odibets County leagues is poised to be a game-changer for our grassroots football going forward”, concluded Mr. Mungai.
On his part, Football Kenya Federation President Nick Mwendwa noted: “As a federation, we welcome this first of its kind partnership. We are happy to partner with Odibets to support grass root talent in the counties. Kenya has untapped potential and just as we have supported various leagues, we look forward to this opportunity and working closely with our partners to grow local teams.” The brand believes that such partnerships will be pivotal in advancing the steady growth of football in Kenya.