Apple’s Global shipment drops by 11.9% to 36.4 million smartphones

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Apple is fast losing its grip on the smartphone market. The US-headquartered tech company slipped down below Samsung and Huawei to sit third in global smartphone shipments.

Apple shipped 36.4 million smartphone units in Q2 2019 compared to 41.3 million units in 2018 representing an 11.9 percent drop.

Samsung and Huawei shipped 76.6 and 56.7 million units respectively during the three months to the end of June representing 7.1 and 4.6 percent YoY growth respectively.

iPhone sales now account for less than half of Apple’s overall revenue as the company has seen more growth with other products such as Apple Watch.

The drop in sales can be attributed partly to Apple’s unwillingness to manufacture relatively cheaper iphones which could then be targeted to consumers in emerging markets around the world. This has resulted in the brand missing out on potential users and allowing its rivals to make great strides in this particular segment of phone users.