LG Electronics (LG) is defining the next generation of televisions at CES 2019 with the introduction of the world’s first rollable OLED TV. The LG SIGNATURE OLED TV R (model 65R9) redefines the definition of TV with a variable form factor only made possible by the company’s industry-leading OLED technology.
More than a demonstration of engineering prowess, LG’s breathtaking product boasts picture and sound quality that is second to none, all in a form factor that gives home TV viewers infinite possibilities in designing their perfect viewing space.
Since the start of the modern era, television screen sizes have steadily increased in size as resolution improved and consumers demanded a more immersive viewing experience. The trade-off came in the form of a large, black rectangle that dominated the room when the TV was not in use. Even more advanced projection TVs have never been able to deliver the contrast or the deep blacks that consumers demanded. In an effort to make large TVs less conspicuous, manufacturers have been racing to create even slimmer screens, focusing on designs that were as unobtrusive as possible.
With the introduction of last year’s LG SIGNATURE OLED TV W, LG stripped away the traditional concept of a TV, focusing on the simplicity of the screen. Dubbed the wallpaper TV, LG proved that a TV could deliver performance, subtlety and beauty all at the same time. LG’s latest effort takes this achievement to a whole new level. LG has created a TV with a display that seems to magically appear and disappear, a revolutionary innovation that seems to defy logic. The “R” in the new LG SIGNATURE OLED TV R is about creating a revolution in home entertainment and redefining space through its ability to rise and roll-up at the touch of a button.