Smartphone maker Oppo, has opened its second regional hub within the UAE and will make Dubai its new center for operations in the Middle East and Africa (MEA) region.
This is the brand’s latest move in the region after announcing its plan of launching the R17 Series in Saudi Arabia earlier this month which will also be the first time OPPO launches its mid-to-high end R series in the region. The opening is part of OPPO’s global growth strategy and recognizes Dubai’s unique position as a regional nexus for business and technology innovation.
The new hub will be OPPO’s base for Middle East’s regional sales, distribution and marketing operations, as well as being a point from which it will look to deepen technology partnerships with other private and public-sector entities. The hub will also oversee OPPO’s continued expansion in the Middle East with OPPO already evaluating a potential entry into markets like Saudi Arabia in 2019.
The camera phone brand enjoyed by young people around the world will further expand its interaction with Kenya users though variety of collaboration with local youth development program, and continuously leading the trend of smartphone experience in Kenya.
Andy Shi, President of OPPO Middle East and Africa, commented, “With youth in its DNA, OPPO is dedicated to creating products that integrate technology and artistry, and give users a wonderful experience in their digital lives. The Gulf region is a particularly exciting market for us given the large youth population, the high level of mobile connectivity, and the public’s enthusiasm for new technology experiences.”
Already, OPPO has focused on ramping up its development of 5G-compatible smartphones over the last year. Gulf nations have already started to test 5G broadband networks with the first 5G smartphones expected to be revealed in 2019.
In the MEA region, OPPO has a presence in the Kenya, United Arab Emirates, Qatar, Kingdom of Saudi Arabia, Oman, Morocco, Tunisia, Egypt, Algeria and Nigeria.