Safaricom feted for its outstanding contribution to the mobile industry

GSMA award recognizes Safaricom’s role in driving financial inclusion and championing a new generation of entrepreneurs in Kenya

Safaricom has been awarded the “Outstanding Contribution to the Mobile Industry Award” by the GSM Association (GSMA) in recognition of its exceptional achievement in the mobile industry.

Commenting on the recognition, Safaricom CEO, Peter Ndegwa said, “Our Transforming Lives purpose has driven our business over the last 20 years, and we appreciate that this is one of the factors that has contributed to this prestigious award. This recognition would not have been possible without our members of staff, who work every minute to ensure that our network delivers solutions to meet our customer’s needs. We are constantly innovating and finding new ways to enhance our customers’ experiences through products, services and solutions that are relevant to them.”

“The award celebrates Safaricom for being a pioneer in digital innovation. The industry recognizes the contribution that Safaricom has had in the country. Revolutionizing Kenya’s economy via M-PESA and leveraging the power of mobile phone to impact lives positively in health, agriculture and education sectors,” said Mr. Goodluck, GSMA Head of Africa.

Safaricom has been driving the growth and improvement of the mobile industry through continuous efforts to creatively innovate and align all aspects of our lives with technology. The recent launch of trials for 5G services and continuous improvements of the M-PESA platform are some of the avenues it is exploring as part of this digital revolution.

“Mobile connectivity is changing lives across Africa. It is transforming and uplifting lives in multiple ways ranging from communication to health and education to agriculture and financial services. These innovations have created a significant multiplier effect in the economies where mobile connectivity is taking root across Sub-Saharan Africa. It is our duty to ensure mobile connectivity hits its full potential for the benefit of our people,” said Mr. Ndegwa.

The award honors an individual or organizational achievements for technology advancements that are shaping the mobile sector. As one of the pioneer organizations bringing mobile money to the unbanked of East Africa and fostering a commercial environment aimed at championing a generation of new and exciting entrepreneurs, GSMA said it believes Safaricom was the uncontested winner for the year 2020.