TikTok launches educational campaign to boost local creativity


Kenya continues to evolve as a hive for creative talent, thanks to increased smartphone and internet penetration. This has not gone unnoticed with most popular social media platforms investing not only in Kenya, but the African continent in fight for the Continent’s young population.

Chinese short-form video sharing app, TikTok has become increasingly popular among locals who are always on the search for new ways of creative self-expression. With a series of easy-to-use video capturing and editing tools integrated right within TikTok, users are increasingly showcasing a diverse range of creative short videos featuring special effects, stickers and other cool features.

Now, the video sharing platform is encouraging its community to take this to a new level with its latest #TikTok101 campaign launched today to help users become more familiar with what the app has to offer, empowering them to take control of their creativity.

The campaign includes tips on using effects such as ‘green screen’ to help creators set their videos to anywhere they want, ‘freeze-frame’ which allows users to stop in motion for a certain amount of time, add text on the video, shoot videos using the ‘MV template’ feature, use cool voice effects, and master transitions among others. TikTok is also calling on local creators to jump on the bandwagon and share their own tips and tricks for new users to follow and improve their skills. All you need to do is follow #TikTok101.

Commenting during the announcement, Boniswa Sidwaba, TikTok Content Operations Manager, Africa, said that TikTok is the perfect platform for users to express their creative ideas on the go, share their creativity and connect with a wider community. “By using the platform’s easy-to-use video capturing and editing tools the possibilities are truly endless. For first-time or novice users, setting up an account and creating that first official TikTok videocan seem quite daunting, especially when your feed is full of videos that make creators look like professional video editors. The secret is that most creators are just everyday locals having fun on the platform, and that you too can learn to dance and shoot perfectly edited videos just like them using the cool tools available. Getting started and becoming a pro is super easy,” he said.