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Naivas inks deal With California Select wine to Offer Exclusive Wine Selection
Leading retailer Naivas supermarket in partnership with California Select Wine today officially launch their exclusive California wines catalogue into the market.
It is said that great wines can only come from great sites and California is one of the premier wine
regions in the world. It is responsible for producing over 90% of all US wines. Many of the wineries
from the California wine region boast a rich history of wine growing and over 130 years in the winery
business.
California Select Wines is an exporting sales and marketing company which prides itself in taking
California wines to new markets. Their expertise has seen to it that we now have a wide range of
quality yet affordable California Wines available locally exclusively to Naivas liquor stores. The range is exclusively produced in California and boasts of a selection of; Cabernet Sauvignons, Pinot Noand Chardonnays to the lesser-known Moscato wines.
“Naivas is delighted with the new partnership as it speaks to the vision of providing a world-class
shopping experience while remaining true to our brand promise of “saves you money”.
The partnership will see to it that quality California Wines are stocked across all our Liquor stores at verycompetitive prices,” remarked Willy Kimani, Naivas Chief Commercial Officer.
“We understand the full enjoyment of wine depends upon many layers of context, each of which
builds on the other to fill out the most complete picture of wine. The colour, viscosity, texture of the
wine, the flavours and most importantly the experiences that we unconsciously imprint in our
memory.
As a brand, we are also cognizant of the fact that not many Kenyans know all these, so as
part of this partnership, we shall be promoting wine education to inculcate and grow a responsible
wine culture in Kenya,” concluded Willy.
Several wine-tasting and education sessions will be conducted in various Naivas Liqour Stores across
the country in the coming days and weeks
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