Naivas and Visa Forge Alliance to Introduce Co-Branded Loyalty Card

Visa, a global leader in digital payments, and Naivas Supermarket, Kenya’s largest retailer, have joined forces to unveil a strategic partnership aimed at developing a co-branded loyalty card. This groundbreaking collaboration is set to revolutionize the shopping experience for Naivas customers by offering enhanced benefits and rewards.

The forthcoming co-branded loyalty card, a pioneering initiative in Kenya’s retail sector, will amalgamate the convenience and security of Visa’s digital payment solutions with the perks of Naivas’ esteemed customer loyalty program. Cardholders will accrue loyalty points for every purchase made at Naivas Supermarket and other participating Naivas partners, which can subsequently be redeemed for future discounts and exclusive offers.

Andreas von Paleske, Naivas Chief of Strategy, expressed his enthusiasm for the new initiative, stating, “The loyalty program, aptly dubbed the Reward Card, is our expression of gratitude to our valued customers. Our objective is to deliver an affordable, world-class shopping experience, and we continuously seek avenues to enhance our customer offerings. This partnership presents an exciting opportunity to achieve that goal, allowing customers to utilize the card not only locally but also internationally. It doesn’t get more global than this.”

In addition to earning and redeeming points, cardholders will benefit from several advantages, including installment payments, enabling them to buy now and pay later. The card will also facilitate contactless payments, providing a safer, faster, and more convenient payment method, in line with current global trends. As a Visa card, it will enjoy global acceptance at millions of locations worldwide, both online and offline, ensuring seamless transactions for cardholders. Furthermore, Visa’s state-of-the-art security technologies will guarantee secure transactions, offering customers peace of mind during their shopping experiences.

Chad Pollock, Vice President and General Manager of Visa East Africa, expressed his excitement about the collaboration, stating, “Our partnership with Naivas Supermarket marks a significant milestone in our mission to enable seamless, secure digital payments for everyone, everywhere. We are delighted to introduce this unique offering to Kenyan consumers, providing all Naivas customers with access to a global, reliable, and secure digital payment option in the form of a Visa card. By enhancing access to digital payments, we are bridging the financial gap and paving the way for a more inclusive society. We look forward to the positive impact we can achieve together.”

The eagerly anticipated co-branded loyalty card will be available at all Naivas Supermarkets nationwide in the coming months, promising to elevate the shopping experience for Naivas customers and set new standards of convenience and rewards in Kenya’s retail landscape.