realme Bags International Design Award

It’s all about real design

Phones have evolved immensely since the 80’s, both in design and function and several models of phones have since launched in the market in tandem with customers’ dynamic demands.

realme, which is currently the fastest growing smartphone brand adopts a trendsetting design concept that it has always adhered to in a bid to bring back trendy culture in the technology space.

The brand explores art and beauty, going beyond the constraints of conventional aesthetics technology to bring trendsetting aesthetic design to consumption in electronic products.

Less than a month after being launched in the Kenyan market, realme C15 is gaining momentum with its unique features and design, for an entry level smartphone, as well as its affordability with the 64GB going for 16,999 shillings while the128GB  going for 19,999 shillings, thus redefining the whole smartphone experience in its category.

A deep dive into realme C15’s design reveals detailed and finer particulars of a geometric design with the back cover divided into three different angles of lines by a trapezoid. This kind of design gives the phone a regular and unpredictable visual effect. It is the design of the future. Simple, but not boring, inspired by the everyday lifestyle of the young generation.

The back cover texture is achieved using the industry leading German five axis precise radium engraving machine after 300 minutes of polishing. This gives the phone a sense of class. The curves are engraved to create a special reflective light effect making realme C15 more colorful, appealing, comfortable in your hands, less susceptible to fingerprints and effectively prevents scratching and sliding.

Furthermore, to achieve real design in visual effects, realme UI is designed keeping 4 things in mind – system colors, icons, wallpapers, and animations. In terms of colors, realme UI uses high-saturation and high-brightness colors to construct an authentic color scheme, bringing a sense of vitality and freshness.

realme UI uses the core elements found in commonly seen everyday items. For example, the “Settings” icon, derived from gear parts, is restructured through an infinite collection of circles that derive from a primary circle with the golden ratio. It is a geometric proportion that adds on to the aesthetics. This design style brings a minimalist and dynamic icon design, which is more vivid and orderly.

To match the vibrant app icons, realme UI also brings in 11 new wallpapers inspired by natural elements which are indeed a perfect match for its color scheme.