Calla PR Launches Digital Marketplace for Communications to Boost Business Visibility and Growth

L-R: Skizaa CEO Ngugi Karega, 365 Digital CEO Wanjiru Ndirangu, Calla PR CEO Kevin Otiende and PRSK Vice President Patricia Ndede during the launch of Calla Precision. The cutting edge digital marketplace for communications is designed to connect businesses in Africa to service providers to help them reach their customers.

Calla PR, a leading strategic communications agency, has launched Calla Precision, a digital marketplace designed to connect businesses with their markets in Africa and beyond. Through this innovative platform, businesses can access a wide range of vendors offering essential communications and business support services to enhance visibility and drive growth. The platform serves businesses of all sizes, from large corporations to micro, small, and medium enterprises (MSMEs) across diverse sectors, including banking, finance, e-commerce, FinTech, telecommunications, retail, entertainment, healthcare, education, technology, manufacturing, agribusiness, hospitality, tourism, and more.

Services offered on the platform include communications and PR support, a news wire service, creative and design services, production, event management, brand strategy, digital marketing, advertising, data analytics, business-to-business matching, experiential marketing, and more.

“With Calla Precision, companies can now seamlessly connect with target audiences through a robust network of agencies, media channels, and professional vendors, all in one place. Vendors, in turn, can receive direct job requests from clients, increasing their workflow and revenue,” said Kevin Otiende, Managing Director of Calla PR, during the launch event in Nairobi.

“After a decade of guiding businesses through Africa’s dynamic market, we recognized the need for a solution that uses data and analytics to maximize market reach. The future of commerce demands an integrated, tech-driven platform that allows businesses to connect directly with customers across the continent. Calla Precision breaks down these barriers and unlocks a world of opportunity, empowering businesses to innovate, collaborate, and grow,” he added.

High visibility is crucial for business growth, helping companies attract the attention of customers, partners, and investors. Companies with strong market connections are better positioned to thrive. “Businesses don’t operate in isolation. We have assembled a diverse range of professionals and entities across the communication spectrum as a primary vertical, and extended to other essential support services, including legal, business development, and financial expertise,” Mr. Otiende noted.

Sign-up on the platform is free for both businesses and service providers, with a 5% commission on closed transactions. Agencies can also leverage the platform as a service, accessing a broader pool of resources to complete projects. All users will undergo a rigorous vetting process to ensure authenticity and compliance with relevant laws, including data protection.

“Technology drives innovation, which is essential to maintaining a competitive edge in today’s fast-evolving business landscape. Embracing such innovations enables businesses to thrive in an increasingly digital global economy,” said Mr. Otiende.

“Both SMEs and major global enterprises will benefit from Calla Precision, a platform rooted in Africa yet designed to elevate African businesses on a global scale, while also connecting international companies to African markets,” he concluded.

The launch event, held at the Radisson Blu Hotel in Nairobi, brought together business leaders, agencies, media professionals, and strategic partners.