Infobip’s Bootstrapped Journey: From Startup to Unicorn Without External Funding

Global communications platform Infobip has released a new documentary in partnership with CBS News, detailing its remarkable journey from a startup to Croatia’s first billion-dollar company—achieved without raising external capital.

The film highlights Infobip’s exponential growth and its mission to democratize omnichannel communications, helping some of the world’s biggest brands enhance customer engagement and drive loyalty through seamless, conversational experiences.

Revolutionizing Business Communication

Modern consumers expect to interact with brands on the same channels they use to communicate with family and friends, without switching between multiple apps or websites. Since its founding in 2006, Infobip has been a pioneer in omnichannel communications, enabling businesses to connect effortlessly with their customers.

A prime example is Infobip’s partnership with Uber, where the platform supports over 110 million users across APAC, EMEA, and LATAM. Since 2019, Infobip has provided number masking for secure driver-passenger communication, achieving a 90% global call anonymization target. The collaboration has expanded to include SMS alerts, WhatsApp messaging, and even ride-hailing via WhatsApp.

Driving Innovation in Conversational AI

The documentary also showcases Infobip’s cutting-edge solutions, including conversational AI and emerging messaging technologies like RCS, which help brands gain a competitive edge in an evolving digital landscape.

Silvio Kutić, CEO at Infobip, stated:
“As technology and customer expectations evolve, Infobip remains at the forefront of omnichannel innovation. Our partnership with Uber is a testament to our commitment to seamless communication. By learning through doing, our team continues to explore new frontiers, delivering market-leading solutions that enhance business-customer interactions.”

Infobip’s journey serves as a powerful example of how innovation, resilience, and a customer-first approach can drive success—without relying on external funding.