Naivas Supermarket Expands to Tatu City with New Outlet

Tatu City, Ruiru – February 12, 2025 – Kenya’s leading retailer, Naivas Supermarket, has officially opened its 110th branch in Tatu City, Ruiru, marking another milestone in its rapid expansion across the country.

Spanning 7,000 square feet, the new outlet is designed to provide a comprehensive shopping experience, offering fresh produce, groceries, household essentials, and ready-to-go meals through the Naivas deli. The store is strategically located to cater to the growing community in Tatu City and surrounding areas.

Despite economic challenges, Naivas remains committed to its brand promise of “saving you money”, ensuring customers continue to enjoy affordable prices and great deals.

“We are excited to bring this new outlet to Tatu City, which we believe will significantly enhance the shopping experience for residents and surrounding communities,” said Andreas Von Paleske, Chief of Strategy at Naivas. He emphasized the retailer’s focus on understanding customer needs and delivering quality products at competitive prices.

Naivas continues to prioritize customer satisfaction, leveraging research to address market gaps and ensure its stores provide a world-class shopping experience. The launch of the Tatu City branch reinforces the supermarket’s growth strategy and its vision to expand nationwide, solidifying its position as Kenya’s most trusted retail brand.