Keep your groceries fresher for longer with LG

The lockdown has brought out a lot of hidden talents. We have all witnessed an avalanche of cooking videos and tutorials on social media in the past few months. Perhaps in a bid to adjust to the new lifestyle that requires minimum movement, and almost zero exercise with gyms being shut down, people have become more conscious about their food choices.

As people’s love for healthy and nutritious food has grown during this stay at home period, so has their fondness for the kitchen. It has transformed into a communal area where everyone gathers. Thus, any appliance used within this room needs to equally as smart as the rest of the house.

The fridge has always been the heart of the kitchen. Getting the right refrigerator is a huge deal and one needs to take into consideration certain factors such as your lifestyle, the kitchen space and eating habits. For most people, the most important factor to consider is lifestyle. Convenience is what drives the lifestyle of most households. Sustainability of that lifestyle is a key factor to determining whether it can be adapted.

Ordinarily, most people prefer to do weekly grocery shopping at the minimum. However, during this time, it is no longer a preference but a need. Grocery runs need to be as spaced out as possible to reduce movement outside and contact with others. Delivery services have introduced food packages that can last for weeks at a time depending on the family digits.

With bulk shopping comes a new concern – how do you store groceries to make sure they stay fresher for longer so as to avoid wastage? The answer lies in the heart of the kitchen – the fridge.

LG’s ground breaking InstaView Door-in-Door™ appreciates those consumers that are seeking utmost convenience and quality in a household appliance. It has a sleek mirrored glass panel that illuminates with two quick knocks, allowing you to see inside the easy access compartment without opening the door, reducing 41% cold air loss to help keep food fresher longer.

The interior has the Hygiene Fresh+™ feature to eliminate potentially contaminated air, unpleasant odours, and 99.999 percent of the bacteria inside the refrigerator. Additional features include the Moist Balance Crisper™ which maintains peak moisture levels while the innovative FRESH Balancer™ optimizes humidity by sealing the vegetable box to keep fruits and vegetables in their optimal state of freshness with the simple flick of a switch.

The InstaView Door-in-Door™ is fully compatible with LG’s ThinQ™, allowing users to control their refrigerator using their smartphone from outside the home. Users can set the refrigerator temperature, control Express Freeze and Hygiene Fresh+™ operations, and diagnose appliance problems all from the connected application. 

To save you on the power costs during this pandemic period, the machine is powered by the unique Inverter Linear Compressor that generates less internal friction. This results in 32 percent lower energy consumption and 25 percent less noise, all while providing greater reliability and durability.

According to SaNyoung Kim, LG Managing DIrector, “Technology is making the kitchen less complicated, but more connected to the rest of the house. At LG it is our vision to enable an environment that is welcoming and stress-free so that families have the best culinary experience in their own homes.”