Creative VMLY&R consolidates to offer stronger integrated services

Local award winning agency Creative VMLY&R has further strengthened its offering to encompass more digital capacity in light of a shift of focus from their Global partner as well as a need to offer more integrated solutions here in Kenya. To significantly increase their capacity and expertise in digital mediums, Creative VMLY&R is absorbing Qube Ltd – a digital agency. The integration is focused on enhancing their existing talent base to create agile teams and differentiating their approach towards creating a connected consumer experience.

We believe these solutions will enable us to adapt more quickly to the rapidly changing business environment and significantly make Agency Services progressively effective and efficient than ever before.

“Since the global inception of VMLY&R, we have anticipated the mandate to build upon our Digital Service capacity, an amazing opportunity that this integration will present us with. We have carefully planned and worked towards this decision and we are now ready to take on the market, industry, and the region as a stronger Integrated Business Partner, says Prital Patel, CEO of Creative VMLY&R

Agency Business Partner Approach

The agency will continue providing leading integrated advertising and marketing solutions to clients. Following a global approach of further harnessing creativity, culture and technology, Creative VMLY&R is looking to expand its horizon of services from January.

Leadership within the Agency

Ahmed Salim, who has led Qube since inception, will be moving on from the team. Joining the leadership team at Creative VMLY&R as General Manager is Andrew Muree. He adds a wealth of experience at the agency with his years of experience in Advertising and Marketing, Research, and the Tech industry.

Andrew Muree and Executive Creative Director Farhan Mirza will be steering the team moving forward.

“Some of these changes include having a more cross functional teams which are cognisant to both traditional and digital marketing and therefore look at unified approach to a brand.

Mirza adds “We as Creative VMLY&R, we remain committed to creating connected brands that live in people’s lives by connecting with them on an emotional level and inspiring them to connect with others. We strongly believe that this integration will give us agility that we want and coupled with the dynamic team that we are that believes in creativity and effectiveness, 2021 looks better”