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Keywin’s Nairobi Opening Positions the Brand for African Market Dominance



Keywin's Nairobi Opening Positions the Brand for African Market Dominance

Keywin Machinery Tools (Africa) Ltd. marked a historic milestone with its Keywin Brand Opening Day and Signing Ceremony at the Keywin Tools showroom in Nairobi on January 20, 2024.

The event showcased Keywin’s commitment to the African market and its strategic plans for expansion.

The showroom, meticulously arranged for the occasion, featured a spacious and bright layout. On the left side, professional and neatly displayed stands showcased a variety of power tools and accessories.

The entrance welcomed guests and dealers with a sign-in wall, while on the right side, a conference hall awaited.

The excitement began early in the morning as Mr. Zhang Zhong Duan, Chairman of Keywin, Mr. Kuai Song, the General Manager, and the Keywin team arrived at the showroom.

The team eagerly awaited the arrival of guests and dealers, who started streaming in after 8 o’clock, guided by the Keywin sales and service team.

The atmosphere was vibrant, with background music enhancing the experience.

Guests explored the power tools display area with keen interest, engaging with the tools, consulting, and experiencing them firsthand.

Contacts were exchanged, and conversations flowed, creating a lively and dynamic environment.

By 10:30, over 70 guests and dealers had gathered. Ms. Zhang Mengmeng, the event’s host, officially commenced the proceedings.

She introduced the purpose, agenda, and key participants, including President Gao Wei of the Kenya Federation of Overseas Chinese, Zhan Dong, President of the Kenya Shandong Chamber of Commerce, and other notable figures.

Keywin (Africa) Ltd. was spotlighted as a multinational company with a focus on R&D, manufacturing, and sales of professional power tools.

The brand, originating in Kenya in 2023, has achieved significant milestones in less than a year, including successful partnerships, product launches, and entry into major retail chains.

The pivotal moment of the event was Mr. Kuai’s PPT report speech. He detailed Keywin’s brand positioning, product features, dealer policies, and plans for the Kenyan market.

The speech captivated the audience, setting the stage for further endorsement from Chairman Gao Wei, who praised Keywin’s direction, leadership, and business philosophy.

Dealer representatives took the stage to express their perspectives on Keywin. They highlighted the reasons for choosing Keywin, emphasizing product quality, dealer policies, and the brand’s market distinction.

The event reached its climax with the on-site signing of purchase orders and dealer agreements, resulting in agreements exceeding 5 million KSh within 20 minutes.

Following the signing ceremony, attendees participated in hands-on experiences with Keywin power tools, reinforcing the brand’s efficiency and functionality.

A visit to Keywin’s warehouse showcased the company’s organized approach to product supply and logistics.

The celebration continued with a lively lunch where Mr. Zhang and Mr. Kuai expressed gratitude to all attendees.

The event concluded at 1:00 p.m., leaving guests and dealers with fond memories and anticipation for future collaborations.

Keywin Machinery Tools (Africa) Ltd. expressed gratitude to all participants and looks forward to future encounters, as the brand continues to make its mark in the African market.

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