Business
Engage BCW Surges ahead of other PR firms after a high approval rating.
Engage BCW has been recognized for excellence in five campaigns in this year’s Africa SABRE Awards.
Engage BCW’s won a Gold Sabre award in integrated marketing and Certificates of Excellence for campaigns in integrated marketing, crisis and issues management, public sector/government relations and cause-related marketing.
“We have always believed in excellence. We operate on the premise that when the client is happy, then everyone is happy. This award is a vote of confidence in our commitment to excellence,” said Engage BCW Managing Partner Desiree Gomes.
In the integrated marketing category Engage BCW was a winner with the #AStarisborn campaign which ran during Toyota Kenya’s launch of the new Toyota Starlet.
For cause-related marketing Engage BCW was recognized for the #OPPOcares and #Sarovacares campaigns which highlighted OPPO and Sarova Hotels efforts to support communities during the COVID-19 pandemic.
The #NWHbouncesback campaign was feted under the issues and crisis management category. The campaign resulted in Nairobi Women’s Hospital being reinstated by insurance companies to the latter’s list of accredited healthcare services providers.
Finally in the public sector/government relations category, the integrated communications firm was recognized for the #Askyouraviator series which highlights activities carried out by the Kenya Civil Aviation Authority.
The Africa SABRE Awards recognize superior achievement in branding, reputation, and engagement.
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