Jumia to offer 10% discount on all essential products

In a bid to cushion customers from the ravaging effects of the novel Coronavirus pandemic, Jumia has partnered with Mastercard to incentivize the use of cashless payments platforms as people look for safer ways to pay for goods and services.

Through the initiative, consumers who purchase essential products using their Mastercard on the Jumia platform will receive up to a 10% discount on their order, encouraging consumers to safely transact using digital payment channels and avoid human-to-human contact, in line with recommendations from global and regional health authorities and governments.

“We are committed to keep customers safe over this period. Through this campaign Mastercard is offering our customers a strong incentive to use cashless payments, which saves them money & keeps them safe by avoiding cash,” said Jumia Kenya CEO, Sam Chappatte.

“We are proud to partner with Mastercard as part of our social commitment and business responsiveness to the global pandemic. We are also happy to support our customers by offering them a strong incentive to use cashless payments and providing access to essential products with affordable prices during this challenging time. This incentive will help drive more consumers to adopt JumiaPay, the safe and digital payment method,” said Sami Louali, EVP Financial Services at Jumia.

Commenting on the partnership, Raghav Prasad, Division President, Sub-Saharan Africa, Mastercard, said that Mastercard’s mission was to connect and power up a world beyond cash that benefits everyone, everywhere through transactions that are safe, simple, smart, and accessible. “Our partnership with Jumia seeks to further encourage Mastercard consumers to stay safe by using available digital payment platforms to purchase their essential items all from the comfort of their own homes in a clean, seamless and convenient experience.  We look forward to further collaborations with our partners to continue delivering such relevant solutions, enabling people to #staysafe,” he said.  

The discount offers from Mastercard and Jumia will be available in five countries including Kenya, Nigeria, Egypt, Côte d’Ivoire, and Ghana. Consumers in the five markets can be a part of this promotional offer by logging on to the Jumia platform, shop, and pay for their essential goods. When checking out with their Mastercard, they will receive up to a 10% discount on their order.