Liberty Group reaps big in Insurance Awards

Liberty Life and Heritage Insurance Kenya dominated the Think Business Insurance Awards 2020, winning 11 of the 19 award categories up for grabs.

Capping the domination, Heritage Insurance won the coveted General Insurer of the Year for the third consecutive year. It also topped in seven other categories including the Best Insurance Company in Technology and Digital Application; Product Innovation, Fraud Detection and Prevention, Medical Underwriter of the Year – Group Business, Most Customer Centric Underwriter – General, Best Insurance Company in Product Distribution & Marketing and Best Company in Sustainable CSR.

Heritage also emerged second in Claims Settlement, Major Loss Award, Customer Satisfaction (General) award categories, while emerging third in the Training, Customer Satisfaction (Medical) and Risk Management Awards.

On its heels, Liberty Life Assurance also won the coveted Life Insurer of the Year Award and topped in the most Customer Centric Underwriter – Life and the Training Awards. It came second in the Technology Application Awards, Product Innovation, Risk Management, Fraud Detection and Prevention, Claims Settlement and in the Customer Satisfaction (Life) Awards – while bagging third in Product Distribution and Marketing, CSR, and Technology and Digital Applications Awards.

In a joint statement on the Think Business Award fete, the Liberty Life and Heritage Insurance Managing Directors Abel Munda and Godfrey Kioi said the awards were uplifting following a tough year for the insurance sector: “The wins demonstrate the Group’s efforts to remain relevant in our customers’ lives following a difficult pandemic-accelerated year. They further demonstrate our value to clients in protecting and creating wealth and in mitigating unprecedented risks at all times. We will continue translating our efficiency and expertise to our customers, as our clients and the economy recover from the impacts of the pandemic.” said the statement.

Last year saw the two companies ramp up product innovation in the market to cushion customers and help them navigate the complex financial landscape exacerbated by the Covid-19 effect on the economy. Heritage Insurance leveraged its telematics technology-powered motor policy cover to offer refunds to customers due to reduced driving. Liberty Insurance unveiled a critical illnesses and income protection cover designed to protect Kenyans against huge hospital bills, death, injuries and job losses threatening households’ incomes. The Group also built a contactless business model and expanded its free-to-public financial literacy education sessions to Kenyans navigating the Covid-19-accelerated financial crisis.

The Think Business Insurance 2020 Awards was held via a virtual ceremony, as a safety measure. The annual event is organized by Think Business Limited; a strategic research and publishing company specializing in the financial sector data and information, aim to assess, recognize and celebrate innovation, prudence, and stability in the financial sector by recognizing individuals and organizations that have exemplified outstanding performance over the past financial year.