Rattihy the DJ Crowned Smirnoff Battle of the Beats Coast Region Winner

After weeks of thrilling competition, Rattihy the DJ has been crowned the hottest DJ from the Coast in the Smirnoff Battle of the Beats (SBOB) Coast edition. Fans across Kenya cast their votes, and after an intense showdown among the top four contestants, Rattihy the DJ emerged victorious. His electrifying set—a dynamic blend of various genres—captivated viewers who tuned in on TV47 for the Smirnoff battle.

The final round featured four top DJs from the Coast region: Rattihy the DJ, DJ Spyke 254, DJ Daddie, and DJ Calz KE, each delivering a performance that showcased their exceptional skills. Reflecting on the competition, SBOB judge DJ Grauchi remarked, “The level of creativity we’ve seen in the Coast Region leg of this competition has been extraordinary. Rattihy the DJ stood out with his seamless genre-blending, ability to create hype, and connect with the audience. Our role as judges is to mentor and guide these DJs, and I’m pleased with the fans’ choice in voting for Rattihy the DJ.”

The SBOB DJ competition, an initiative by Kenya Breweries Limited (KBL), is part of Smirnoff’s ‘We Do We’ campaign that celebrates unity, diversity, and the joy of music. SBOB provides a platform for emerging talent in Kenya, aiming to discover and nurture the nation’s top DJ talent.

Speaking at the award ceremony, Kennedy Mutula, Spirits Marketing Manager, stated, “This competition is a testament to KBL’s commitment to promoting creativity and innovation within Kenya’s vibrant music scene. We acknowledge and appreciate all the participants in the Coast edition, and we look forward to collaborating with them beyond the competition at our various events celebrating life.”

The SBOB competition now heads into its final stage in Nairobi. Smirnoff will hold auditions for the Nairobi region on 15th November 2024 at Quiver Lounge and Grill Eastlands, where participants will compete for a chance to join SBOB. A panel of judges, including DJ Grauchi, DJ Karoski, and DJ Redbone, will select the top contestants. Those who advance will participate in the live TV battles, allowing viewers to vote for Nairobi’s hottest DJ.

Rattihy the DJ now joins an elite group of regional champions, including DJ Insta from the Lake region, DJ Kryptic from the Mountain region, and Kay Jay the DJ from the Rift region. These regional winners, along with the upcoming Nairobi champion, will compete for the ultimate SBOB title. Fans and supporters nationwide are encouraged to follow the competition and join the journey to discover Kenya’s next DJ sensation.