SAMSUNG UNVEILS 2022 ELECTRONICS LINE-UP PACKED WITH NEW INNOVATIONS

Samsung Electronics today unveiled the latest line-up of consumer electronics available in the East African market. Among the innovation-packed electronics unveiled was the 2022 NEO QLED TV which now comes with an Eco-friendly Solar Cell Remote that is equipped with a solar panel at the back completely moving away from traditional disposable batteries. The unveiling took place at an event held at the Mirage Building along Waiyaki way where Samsung has a Consumer Electronics experience store. The event was attended by Samsung Managing Director Mr. TS Lee, Samsung’s Consumer Electronics department heads Mr. Elikem Goh and Mr. Samuel Odhiambo, Samsung distributors as well as other stakeholders.

“With this new lineup, Samsung aims to redefine the role of consumer electronics by creating beautifully designed, cutting-edge technology that offers not only functionality but aesthetics as well. This year’s Neo QLED TV for example has features that take the screen to new heights by providing one central hub to play, connect, work and more” said Samsung Managing Director Mr. TS Lee.

The event was an opportunity for Samsung to educate customers on the products new features, how to maximize their use as well as how to integrate them with other home appliances. This was done through an elaborate display where the attendees experienced different product placement in different home settings.

The 2022 Neo QLED 8K which was the highlight of the unveiling event, has been upgraded to bring the large screen experience to another level. At its heart is the Neural Quantum Processor 8K. The latest processor has 20 independent neural AI networks, each analyzing the content’s characteristics and picture quality for optimal viewing, regardless of the source. The Neural Quantum Processor 8K also scans the screen and maximizes contrast with the background by enhancing the object while keeping the background unprocessed. It works similarly to the way human eyes perceive images in real life so the object on screen stands out against the background.

The Samsung 2022 QLED received the world’s first ‘Pantone Validated’ certification in display from Pantone, the global authority on color and creator of the Pantone Matching System (PMS) — meaning the models authentically reproduce more than 2,000 colors as well as the newly added 110 skin tone shades found in Pantone’s guidelines. Additionally, these brilliant colors are comfortable to watch with the new EyeComfort Mode. The feature uses AI technology to automatically adjust the brightness and color temperature of the screen based on how light or dark the room is combined with the sunset/sunrise information to optimize the most comfortable viewing experience.

As mentioned the 2022 Line up TVs (now including the Crystal UHD TV range) come with a SolarCell remote that has received an upgrade for 2022. It is 88% more efficient than the previous 2020 models and is now completely battery-free. It can also be charged through 2.4GHz radio frequency harvesting.

Samsung’s Head of Consumer Electronics Division Mr. Sam Odhiambo who was also present at the event further noted, “The Samsung TV has been voted the world’s best TV for 16 years now and this is something that we take pride in. There is a great deal of time and investment that goes into the research and development for each unit that we deliver and the 2022 NEO QLED is not any different. I can assure you that this is television that every Kenyan would want in their homes”

The other highlight of the showcase was the Freestyle, a smart portable screen and ambient lighting device all rolled into one. The Freestyle weighs only 700 grams allowing users to change any space into a screen with ease. Unlike conventional, boxy projectors, The Freestyle’s versatile cradle allows rotation of up to 180 degrees, enabling users to show high-quality video anywhere, including tables, floors, walls or even ceilings with no separate screen required.

The device is now available in the Kenyan market and is retailing at Kshs. 159,995/-

The 2022 Samsung Frame TV was also showcased at the event with the highlight being its ability to turn into a piece of wall art when off. In addition to this, Samsung has invested in matte, anti-glare, anti-reflection, and anti-fingerprint technology in the 2022 Frame TV that allows for a better viewing experience with different lighting scenarios making the TV look even more realistic as a piece of art.

For the loyal Samsung customer, we now have the Samsung Signature Service. Samsung Signature Service provides myriad comforts to customers, including an in-home installation service by a fully accredited technical team, who also advise on how to get the best from the Samsung product. The aim is to give customers the ultimate user experience which includes a helpful demonstration on the basics of operating the product to the innovative features they may not initially be aware of.