How DJ Covenant is Redefining Real Estate Marketing with Optiven for a Younger Audience

In a unique collaboration aimed at engaging the younger generation, Inooro TV ad celebrated Kenyan DJ Covenant is taking the lead in promoting Optiven Group’s real estate agenda through innovative virtual platforms.

Together with Optiven CEO Dr George Wachiuri, DJ Covenant is leveraging his influence in the entertainment industry to educate and inspire youth about the importance of property ownership.

In an exclusive interview, DJ Covenant had this to say…

Q&A Interview with DJ Covenant

Q1: DJ Covenant, can you share with us how you became involved with Optiven Real Estate?

Answer: “I’ve always been passionate about empowering the youth, and when I learned about Optiven’s mission, it resonated with me. Their commitment to making real estate accessible aligns with my vision to inspire young people.”
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Q2: How do you utilize your social media platforms to promote Optiven’s real estate agenda?

Answer: “I host online interviews and live sessions on my platforms with Optiven CEO Dr George Wachiuri, discussing real estate topics and engaging with my audience.

It’s a way to educate them on property ownership and encourage them to take action.”

Q3: What specific messages are you trying to convey to the youth regarding real estate ownership?

Answer: “I want to show young people that owning property is achievable and beneficial. I emphasize the importance of starting early, educating themselves, and utilizing Optiven’s flexible payment plans to make real estate accessible.”

Q4: Can you tell us more about the response you’ve received from the youth during these online sessions?

Answer: “The engagement has been fantastic! Many young people are curious and eager to learn.

They’re asking questions about financing, property types, and how to start investing, which show that there’s a growing interest in real estate.”
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Q5: Optiven is celebrating 25 years of excellence. How do you think this milestone impacts their reputation among young potential buyers?

Answer: “Optiven’s long-standing reputation builds trust and credibility. Young people are more likely to invest with a company that has a proven track record. This milestone reinforces their commitment to quality and community empowerment.”

Q6: What do you believe are the biggest barriers preventing young people from investing in real estate?

Answer: “The perception that real estate is only for the wealthy is a major barrier. Many young people lack information and feel overwhelmed by the buying process. We’re working to change that narrative through education and outreach.”
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Q7: How does Optiven’s approach to property ownership differ from traditional real estate companies?

Answer: “Optiven offers flexible payment plans and a strong emphasis on customer education.
They’re not just selling plots; they’re empowering individuals with the knowledge and tools to make informed decisions.”
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Q8: Looking ahead, what are your hopes for the youth in relation to real estate investment?

Answer: “I hope to see a generation of informed young investors who view real estate as a fundamental part of their financial planning. I want them to realize that they can build wealth and stability through property ownership.”